About
Our Story
Rooted in Ritual. Grown in Grace.
Coil Essence by JasYou.Up, LLC was born from a deeply personal journey of healing, identity, and restoration.
After navigating psoriasis, hair loss, and chronic scalp sensitivity, I began creating what I could not find — moisture-forward, botanical products that respected textured hair and reactive skin without compromise.
What started as personal necessity became purpose.
Coil Essence is built on the belief that ritual is more powerful than routine. That consistency matters more than hype. That culturally mindful care should never be an afterthought.
Every formula is handcrafted in small batches with a moisture-first philosophy. Botanical oils absorb cleanly. Butters soften without heaviness. Scents are refined — never overwhelming. Each product is designed to support textured hair and melanin-rich skin with integrity.
We don’t chase trends.
We honor roots.
We build rituals.
Welcome to Coil Essence.
Botanical. Intentional. Rooted.
CEO ESSENTIALS
Your Core Ritual — moisture first, consistency always, intention in every step.
Why Choose Us
Hand Crafted with Purpose
Every formula is small-batch and intentional, made to honor natural textures and nourish melanin-rich skin.
Rooted in Experience
Born from lived experience —including scalp sensitivity and skin challenges — our formulas are designed with intention, not trends.
Culturally Mindful
Our products are crafted for the unique needs of textured and Melanated skin. No compromise. No guessing.
Inclusive Self-Care
From beard oils to shimmer body butters, we celebrate every shade, strand, and story.
Loved by Our Community
Danielle R., Fayetteville, NC
“I struggled with thinning edges for years after protective styling. After adding Coil Essence oil to my routine, my edges looked healthier and felt more nourished within a few weeks. The scent is calming, and using it became one of my favorite parts of wash day.”
Jamal B., Charlotte, NC
“I’ve tried a lot of beard oils, but this one quickly became a favorite. My beard feels softer, more manageable, and actually looks cared for instead of dry. Even my barber asked what I was using.”
Tasha M., Richmond, VA
“This butter melts into my skin and leaves it feeling soft and moisturized throughout the day. The texture is rich, smooth, and luxurious without feeling heavy, and it’s become part of my everyday self-care ritual.”
Contact
Get in Touch
For appointments or inquiries, feel free to reach out to us. We're here to assist you in achieving your hair care goals.